Short answer: yes, Jumia Ghana is a legitimate online store. It is part of Jumia, a company listed on the New York Stock Exchange, and it has operated in Ghana for over a decade. Most problems people have come from two places: individual marketplace sellers on the platform, and fake "Jumia" pages and promos on Facebook and WhatsApp that have nothing to do with Jumia. Order only on jumia.com.gh or the Jumia app, and you are dealing with the real company.
How does Jumia work?
Jumia is a marketplace. That means you are not always buying from Jumia itself. There are three kinds of listings worth knowing:
- Marketplace sellers. Independent shops list products, and Jumia handles the order, payment and delivery. Quality depends on the seller, so check the seller's score and reviews on the product page.
- Jumia Express. According to Jumia's seller site, for Express items the seller stores stock in a Jumia warehouse, and Jumia packs, delivers and handles customer questions. These usually arrive faster, and Jumia Ghana has run free delivery offers on Express items.
- Official Stores. Brand stores on Jumia selling their own products. Jumia's official stores page lists both cash on delivery and online payment.
You can pay online (Jumia's payment service is JumiaPay) or, for many items, pay on delivery. You collect from your door or from a Jumia pickup station.
What is Jumia Ghana's return and refund policy?
Jumia's return window is not the same for every product, so read the return details on each product page before you order. Listings on jumia.com.gh have shown windows between 7 and 15 days for eligible items, and some categories, such as certain drinks and food, are marked non-returnable.
Jumia's customer terms say returns are managed under its returns page, that acceptance of a return is at its discretion within the law, and that refunds may come as store credit, wallet refunds, vouchers, mobile money or bank transfer. JumiaPay's FAQ says that if you return a product after accepting delivery, refunds are processed within 24 hours of customer care approval, and that disputes about refunds can go to pay.gh@jumia.com.
Practical tips:
- Open and check the item in front of the delivery agent where possible. Refusing a damaged or wrong item at the door is easier than returning it later.
- Keep the packaging, tags and seals until you are happy.
- Start a return from "Orders" in your Jumia account within the window, and screenshot every step.
- If you are offered a voucher and want money instead, ask customer care which refund methods apply to your order.
Common problems buyers report
- Wrong or poor-quality item from a marketplace seller. The photo shows one thing, the box contains another.
- Fake branded goods. Cheap "original" phones, earbuds, perfumes and power banks from small sellers. Buy branded electronics from the brand's Official Store where you can.
- Delays and cancellations. Orders cancelled after payment, or stuck "in transit".
- Refund frustrations. Slow refunds or refunds as vouchers.
These are service problems, not scams. They are handled through Jumia's own channels: live chat in the app, or 0302 740 642 (phone and WhatsApp, as listed on Jumia Ghana's contact page). See what others have experienced in the reviews of Jumia Ghana on TrustCheck.
Fake "Jumia" pages, promos and websites
The real danger is outside Jumia. Fact-checkers have documented this repeatedly:
- In July 2020, Dubawa Ghana investigated a WhatsApp "spin and win" giveaway for Jumia's 8th anniversary. The links led to cloned sites. Jumia Ghana's PR and communications manager told Dubawa: "it's a scam. Please ignore it. Not from Jumia."
- In July 2025, Dubawa found Facebook posts advertising a "hidden promotion" for Jumia, Temu and Decathlon. The links led to clone websites asking for personal details and card information, with a TV that costs GH¢5,499 on Jumia offered for about GH¢31.86. A Jumia Ghana help centre agent said no such promotion was running.
- In Nigeria and Kenya, Africa Check and PesaCheck have exposed Facebook pages using Jumia's name to collect prepayments to personal accounts.
Signs a "Jumia" offer is fake: the link is not jumia.com.gh, the price is absurdly low, you are asked to pay MoMo to a personal number, you must "share to 10 WhatsApp groups" to claim a prize, or a "Jumia agent" asks you to pay before you place an order.
How to buy safely on Jumia
- Type jumia.com.gh yourself or use the app from the official app store. Do not order through links in WhatsApp or Facebook posts.
- Pay only inside Jumia. Use JumiaPay or pay on delivery. Never send MoMo to a seller's personal number, even if they contact you directly.
- Check the seller. Look at the seller score, number of ratings and recent reviews on the product page.
- Read the return line on the product page before ordering.
- Prefer Official Stores and Jumia Express for phones, laptops and other costly items.
- Ignore anyone asking for your OTP. Jumia staff do not need it.
For more general rules, see our safe online shopping checklist and how to check if a website is legit.
Fake Jumia delivery calls and messages
Another trick targets people who really did order. A caller says they are the "Jumia rider" and your parcel needs an extra delivery or customs fee paid by MoMo before it can be released, or they send a link to "reschedule delivery". Check the order status in your Jumia account instead. If the app shows no extra charge, there is none. Pay-on-delivery amounts should match what your order page says, and you can confirm any doubt through live chat before you pay.
What to do if something went wrong
If it was a real Jumia order: start a return or open a complaint in the app, keep screenshots, and escalate through live chat or 0302 740 642. For payment disputes, email pay.gh@jumia.com. If you paid by card and get nowhere, ask your bank about a chargeback.
If you paid a fake "Jumia" page:
- Call your MoMo network or bank immediately and ask them to block the receiving account.
- Report to the Cyber Security Authority by calling or texting 292, or emailing report@csa.gov.gh.
- Report the page to Facebook using "Pretending to be a business".
- Check a number, handle or website on TrustCheck before your next order, and report it so other buyers are warned.
Comments
Comments are reviewed before they appear publicly.
No comments yet. Be the first to leave one.